I am a surface pattern designer working with print and embroidery, specialising in
womenswear for middle market fashion. I have developed a collection of fabrics,
some of which I have made up into garments. Other areas of interest include trend
forecasting, art direction and styling, all of which are expressed through my fashion
film and look book which accompany the garments.
The concept underpinning my final year’s work is how moments in time can be
captured and are perceived differently. The identity for my brand ‘Kezia’ was
developed allowing me to explore branding and gain understanding of where my
work would fit within the commercial industry.
Post graduation I hope to find a position within visual merchandising, allowing my
creativity to continue with purpose and intention, offering customers innovative and
inspirational shopping experiences. This relates to the subject of my essay; The
Changing Landscape of Retail.
